Legal & Privacy Center

1. Privacy Policy

At Prime Home Safety ("we," "our," or "us"), securing your home is our business, and that includes securing your digital privacy. This human-readable policy explains how we collect, use, and protect the information you share with us when you visit our website or request our services.

What Information Do We Collect?

We only collect the information necessary to provide you with accurate quotes, schedule installations, and improve our website experience. This includes:

• Directly Provided Information: Your first and last name, email address, phone number, ZIP code, and your service interests when you fill out our quote request forms.
• Automated Information: IP addresses, browser types, device information, and website browsing behavior collected via cookies and standard web analytics.

How We Use Your Information

We treat your data with respect. We use your information to:

• Contact you (via phone, email, or SMS) regarding your specific quote request or service inquiry.
• Schedule and perform professional installation of our smart home equipment.
• Optimize our website layout and marketing campaigns based on general user trends.

We do not sell your personal data to third-party data brokers.

2. Lead Collection & Digital Advertising

To reach homeowners who need our services, Prime Home Safety utilizes digital marketing platforms including Google Ads and social media advertising.

Google Ads and Remarketing

We use Google Ads tracking and conversion tags. When you interact with our advertisements or submit a lead form, we collect data to measure the success of our campaigns. We also utilize remarketing features, which means third-party vendors (like Google) may show Prime Home Safety ads to you on other websites based on your past visits to our site.

TCPA Consent & Communications

When you submit a form on our website, you are providing your express written consent under the Telephone Consumer Protection Act (TCPA). This allows our team to contact you via phone call, text message (SMS), or email to discuss your security needs. This may include the use of automated dialing systems. You can opt-out of text messages at any time by replying "STOP", and you can unsubscribe from emails via the link provided in our messages.

3. Cookie Policy

Cookies are small text files placed on your device to help our website function properly and to help us understand how visitors use our site.

The Types of Cookies We Use:

• Essential Cookies: Required for the website to function (e.g., submitting forms safely).
• Performance & Analytics Cookies: Helps us understand how long visitors stay on pages and which features are most popular (e.g., Google Analytics).
• Advertising & Targeting Cookies: Used by advertising partners (like Google Ads) to deliver relevant advertisements to you across the internet and track the performance of our ad spending.

Your Control: You can choose to disable cookies through your internet browser settings. However, doing so may impact your ability to use certain features of our website effectively.

4. Terms of Service

By accessing the Prime Home Safety website, you agree to be bound by these Terms of Service. If you do not agree, please do not use our website.

Service Limitations and Quotes

The pricing and promotions displayed on our website (such as "Free Professional Installation") are subject to terms, conditions, and credit approval. A website submission is a request for a quote, not a binding contract for service. Final pricing and system configurations are determined after a consultation with our security experts.

Intellectual Property

All content, images, graphics, text, and logos on this website are the exclusive property of Prime Home Safety. You may not copy, reproduce, or distribute any material from this site without our prior written permission.

Limitation of Liability

While we strive to keep all website information accurate and up-to-date, Prime Home Safety provides this website on an "as is" basis. We are not liable for any direct, indirect, or incidental damages arising from your use of the website or reliance on its content.

Changes to These Policies

We reserve the right to modify these Terms and Policies at any time. Changes will be posted on this page with an updated "Effective Date." Your continued use of the site after changes are posted constitutes your acceptance of the new terms.